Fuentebuena

Based in Puebla, Mexico, Fuentebuena is a financial services company established in 2006. The firm operates with a mission to foster economic and social well-being across Mexican communities. Fuentebuena has established a strong presence in the market over its more than 18 years of operation, focusing on innovative financial solutions that enhance quality of life. The company reports a high satisfaction rate of 98% among its clientele.

The business operates through two primary brands: Aprecia Financiera and Pilotea. Aprecia Financiera specializes in providing payroll-deducted loans to public sector employees who may have limited access to traditional banking services. This service aims to promote financial inclusion and has financed over 148,000 goals and improved more than 21,000 homes. Pilotea focuses on the mobility sector, offering vehicle leasing to drivers on digital platforms like Uber. A key feature of this service is the conversion of vehicles to natural gas (GNV), which can reduce fuel costs for drivers by up to 40% and lower CO2 emissions. All vehicles are monitored in real-time via GPS for security.

Fuentebuena's revenue is generated from its portfolio of financial products, including personal loans and vehicle leases. In February 2024, the company secured $18 million in debt financing to support its operations. The company has operated in over 500 municipalities, demonstrating significant geographic diversification. Its operations and products are supervised by Mexican financial authorities such as CONDUSEF and CNBV, ensuring regulatory compliance.

Keywords: consumer finance, payroll loans, vehicle leasing, social impact, financial inclusion, sustainable mobility, fintech, Puebla Mexico, ride-sharing vehicle finance, natural gas vehicles, public sector loans, alternative financing, CONDUSEF regulated, Aprecia Financiera, Pilotea