Frontly

Frontly is a no-code application development platform that enables users to build AI-powered software-as-a-service (SaaS) applications and custom internal tools without writing any code. Founded in July 2021 by Patrick Kelly, the Victoria, Canada-based company aims to provide a solution that balances ease of use with advanced functionality. Kelly, a serial entrepreneur with experience at high-growth companies like Thinkific and Certn, was inspired to create Frontly after building his previous startup, DropCommerce. He recognized the significant efficiency gains from using custom internal tools, which allowed his bootstrapped company to scale effectively without needing to double its support team.

The company's core offering is a platform where users can turn data from sources like Google Sheets, Excel, and Supabase into fully functional applications. The development process is accelerated by AI, allowing users to generate an application by describing it in a simple text prompt. Further customization is possible through a drag-and-drop editor and pre-built blocks for elements like tables, forms, charts, and Kanban boards. Frontly targets a range of clients, from small and mid-size businesses to freelancers and enterprises, who need to create tools such as client portals, analytics dashboards, and custom CRMs. The platform supports integrations with tools like OpenAI, Zapier, and Pabbly Connect, enabling automation and enhanced functionality.

Frontly's business model is subscription-based, offering several tiers, including a free starter plan with limited features and Frontly branding. Paid plans offer increased monthly operations, more AI credits, and the ability to create custom-branded apps with custom domains. A key feature is the ability for users to create and share reusable components in a marketplace, fostering a community-driven ecosystem. In June 2022, Frontly secured $350,000 in a pre-seed funding round with participation from investors including Tiny Capital, Sprout.vc, E-Fund, and WUTIF Capital.

Keywords: no-code development, AI app builder, custom internal tools, client portals, SaaS application builder, spreadsheet to app, Patrick Kelly, data visualization tools, business process automation, low-code platform, Google Sheets integration, Supabase integration, AI-powered software, custom CRM builder, project management apps, white-label apps, analytics dashboard creator, no-code automation, application generator, visual development