TrueLark
AI Solutions for the unsung heroes of the global economy - the small business owners and entrepreneurs.
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| - | investor investor investor investor | €0.0 | round |
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| Total Funding | 000k | ||
TrueLark, initially established in 2012 as Front Desk, underwent a significant transformation, rebranding in 2019 to focus on artificial intelligence-driven communication solutions. The company's inception traces back to Sasan Salari, who, after experiencing frustrations with scheduling at his daughter's martial arts school, identified a market need for more efficient client management systems. TrueLark has secured a total of $26.1 million in funding over six rounds, with its latest funding round, a Series B, raising $17 million in October 2020. Key investors in the company include notable firms such as SVB Capital, Cota Capital, and Madrona Venture Group.
The firm operates as an AI-powered communication platform specifically designed for service-based, multi-location businesses, with a strong focus on the dental, veterinary, fitness, and beauty and wellness sectors. Its core business revolves around providing an AI Control Center that manages the entire client communication lifecycle, aiming to enhance operational efficiency and uncover revenue opportunities for its clients. The platform functions as a B2B service, generating revenue through a subscription-based model where businesses pay for access to its suite of AI tools.
TrueLark's product offers a comprehensive set of features centered around automating and personalizing client interactions. The system can handle inbound and outbound calls, manage appointment scheduling, and respond to client inquiries 24/7 across multiple channels, including text and web chat. A key differentiator is its ability to integrate with existing business management systems, ensuring a seamless workflow. By automating routine tasks such as appointment confirmations, reminders, and follow-ups, the platform allows staff to focus on higher-value, in-person client services. This continuous engagement helps to reduce no-shows, fill last-minute cancellations, and re-engage past clients, directly contributing to revenue growth.
Keywords: AI communication, client management, appointment scheduling, business automation, service industries, multi-location businesses, lead management, automated messaging, virtual receptionist, client engagement