Friendz
Make product placement on social media.
| Date | Investors | Amount | Round |
|---|---|---|---|
| - | investor | €0.0 | round |
| N/A | €0.0 | round | |
| investor | €0.0 | round | |
| N/A | N/A | ICO | |
| Total Funding | 000k | ||
| EUR | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 |
|---|---|---|---|---|---|---|---|
| Revenues | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| % growth | 309 % | 64 % | 23 % | (32 %) | (64 %) | - | - |
| EBITDA | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| % EBITDA margin | 4 % | 4 % | 2 % | (22 %) | - | - | - |
| Profit | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| % profit margin | 1 % | 2 % | - | (19 %) | (4 %) | - | - |
| EV | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| EV / revenue | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x |
| EV / EBITDA | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x |
| R&D budget | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
Source: Company filings or news article, Dealroom estimates
Related Content
Friendz operates as a community-driven marketing firm, restructuring the traditional top-down advertising model into a peer-to-peer communication system. The company was founded in the spring of 2015 by Alessandro Cadoni, Daniele Scaglia, and Cecilia Nostro in a small town in the province of Varese, Italy. The founding trio, who met over coffee in Cadoni's grandmother's apartment, conceived an app to change how companies interact with audiences on social media.
The business centers on a mobile application that allows everyday users to participate in marketing campaigns for various brands. Companies commission Friendz to create these campaigns, which prompt users to take photos or perform other actions according to a specific brief. Once a user's submission is approved, it is posted on their personal social media profiles, turning them into micro-influencers for brands they appreciate. This user-generated content model aims to make advertising messages feel more genuine and effective as they reach the user's network of friends and acquaintances. The client portfolio includes major brands such as Iren, Chiquita, and Vodafone, for whom Friendz has executed campaigns to increase brand awareness and engagement.
Revenue is generated by charging client companies for these marketing services. In turn, users who participate in campaigns are rewarded with credits or digital tokens. In 2018, the company held an Initial Coin Offering (ICO), introducing the FDZ token, an ERC20 utility token on the Ethereum blockchain. These tokens can be used by clients to purchase marketing services and by users to unlock special app features or buy products. This move integrated blockchain technology to enhance the transparency and decentralization of the platform's reward and validation system. The company's solutions have expanded beyond the public app to include deploying engagement and insights tools on client websites, online stores, and intranets to help them build their own digital communities.
Keywords: community marketing, user-generated content, peer-to-peer advertising, micro-influencers, brand engagement, digital campaigns, social media marketing, blockchain, mobile advertising, ICO
