Deeper

Based in Vilnius, Lithuania, Deeper, UAB is a technology firm specializing in smart electronic devices for outdoor activities, particularly fishing. The company was founded in 2012 by Aurelijus Liubinas and Rolandas Sereika, who envisioned transforming the angling experience. They were later joined by Donatas Malinauskas, who initially worked on the app for the sonar and eventually became a founder and the current CEO. The company's journey began with the idea of a castable sonar, growing from a small startup to a globally recognized brand. In June 2021, the founders and financial investor Gemini Grupė sold a majority stake in a buyout to private equity firm Resource Partners and the Deeper management team.

Deeper's core business revolves around the design, development, and marketing of the world's first castable smart sonar fish finders. These devices are sold directly to consumers (B2C) and through a global network of partners in over 50 countries. The business model involves selling hardware—the sonar devices and a range of accessories—while the production process is outsourced. The primary clients are recreational and serious anglers who fish from the shore, kayaks, small boats, and on ice.

The company's flagship products are its portable, wireless smart sonars, such as the Deeper START, PRO, PRO+ 2, and CHIRP+ series. These devices use SONAR (Sound Navigation Ranging) technology, sending sound wave pulses into the water to detect fish, vegetation, and the bottom structure. The sonar creates its own Wi-Fi hotspot, connecting to a user's smartphone or tablet, which then displays the data through the Deeper App. This application offers features like real-time mapping, which allows users to create detailed bathymetric (depth) maps of fishing spots. The sonars are compact, lightweight, and can be cast or trolled. Key features include a long connection range, significant depth scanning capabilities, and dual-frequency sonar for detailed underwater views. The company has received numerous international accolades, including a CES Best of Innovation Award in 2016.

Keywords: castable sonar, fish finder, fishing technology, smart sonar, angling electronics, recreational fishing, outdoor technology, portable sonar, wireless fish finder, bathymetric mapping, Deeper UAB, Aurelijus Liubinas, Rolandas Sereika, Donatas Malinauskas, fishing gear, marine electronics, sport fishing, kayak fishing, ice fishing, shore fishing, sonar technology