FFS Beauty Ltd (formerly Friction Free Shaving Ltd)
FFS, yep you read that right! For F*ck Sake! The 3 words that express our frustrations! It started with female razors being inferior to male razors, seriously WTF is that all about? We fixed that! FFS now stands for For Futures Sake, we want to banish single use plastic from homes..
| Date | Investors | Amount | Round |
|---|---|---|---|
| investor | €0.0 | round | |
* | €1.4m | Series A | |
| Total Funding | 000k | ||
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FFS Beauty Ltd, initially known as Friction Free Shaving, is a UK-based company that started in 2015. The company was co-founded by Des McManus and Briar Keen. McManus had a background in the shaving industry, having previously launched the men's shaving brand 'King of Shaves' in major UK retailers. This experience highlighted a gap in the market for a high-quality, direct-to-consumer shaving subscription service specifically for women.
The business operates on a direct-to-consumer subscription model, delivering razors and other beauty products directly to customers' doors. Its initial and flagship product is a reusable metal razor handle with recyclable blade refills. This focus on sustainability is a core part of its brand identity, with FFS Beauty being the first shaving company in the world to offer a blade recycling scheme. The company has since expanded its product line to include a range of vegan and cruelty-free items such as deodorant balms, tanning products, and haircare.
FFS Beauty targets women who are looking for convenient, high-quality, and ethically conscious beauty solutions. The company has gained significant traction, reporting over 100,000 active subscribers. It has received recognition for its products, winning multiple awards including in the 'Pure Beauty Awards' and being highly commended by 'Good Housekeeping'. The business is B Corp certified, underscoring its commitment to social and environmental standards.
Keywords: direct-to-consumer, beauty subscription, women's shaving, recyclable razors, vegan cosmetics, cruelty-free, B Corp, personal care, e-commerce, sustainable beauty