Freto

Freto operates as a digital road freight carrier in Brazil, connecting shippers with truck drivers through its technology platform. The company was established around 2018 as an internal venture within the Ticket group to address inefficiencies in the logistics chain. It identified a core problem where shippers struggled to find suitable carriers, and truckers had difficulty finding return loads, often resulting in empty trips. Spearheaded by Thomas Gautier, who was then the Head of the Road Market at Repom (an Edenred brand), Freto was developed to bridge this gap. Gautier, who had been with the Edenred Group for a decade, later became the CEO of Freto following its spin-off as an independent entity.

In July 2021, the logtech company secured a seed funding round of R$22.5 million, marking its transition to an independent company. The investment was led by the Corrêa da Silva and Stumpf families, with participation from the Galló family and Edenred Capital Partners. This financial injection was aimed at accelerating growth and solidifying its market position. The business functions as a marketplace, directly linking shippers to a network of verified truck drivers, thereby removing intermediaries. Shippers can post their cargo needs, and the platform uses its technology to match these with available drivers, optimizing routes and increasing productivity for both parties. For truck drivers and small carriers, the service is accessible via a mobile application where they can find and apply for loads, manage their schedules, and handle documentation like loading orders digitally.

Freto's platform provides a comprehensive digital ecosystem for road freight transportation. Key features include real-time cargo monitoring for enhanced security, management tools for analyzing data, and a rigorous homologation process for all registered drivers and vehicles to ensure compliance and safety. The company also offers functionalities like a "Virtual Queue" to fairly distribute freight opportunities in certain locations. By digitizing the process, Freto aims to reduce costs for shippers and increase profitability for truckers. The company's revenue model is based on the transactions facilitated through its platform, having processed over R$13 billion in freight and 2.5 million loads. The platform serves companies of various sizes that need to transport cargo across Brazil.

Keywords: digital freight, logistics technology, road transportation, freight marketplace, trucking app, cargo matching, supply chain tech, freight management, Brazil logistics, road freight, haulage, digital carrier, freight optimization, load board, shipper solutions, carrier services, fleet management, transportation management, last-mile delivery, cargo tracking