Freshboxx

Freshboxx

Freshboxx is incubated at Sandbox Startups, a unit of the Deshpande Foundation.

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Freshboxx Services Pvt. Ltd. operates as a farm-to-fork e-distributor of grocery products, with a focus on streamlining the agricultural supply chain in Tier II Indian cities. Founded in 2015 by Rohankumar Krishnaji Kulkarni, Pavan Patil, and Praveen Narappanavar, the company is headquartered in Hubli, Karnataka. The venture was established to deliver chemical-free, fresh produce directly to consumers' doorsteps, addressing the market gap in smaller urban areas often overlooked by larger e-commerce players. The company was notably incubated at Sandbox Startups, a unit of the Deshpande Foundation.

The business model is centered on procuring fruits and vegetables directly from a network of farmers and supplying them to both B2B and B2C segments. The majority of its orders originate from B2B clients, including restaurants, grocery retailers like Aditya Birla's MORE and Reliance Retail, and local messes. Freshboxx employs a lean-inventory system, taking orders a day in advance to minimize waste and ensure product freshness. The company also provides data-driven insights to its farmer network, advising them on crop selection and timing to achieve optimal market pricing, thereby enhancing farmer productivity and income. Its product catalog includes a wide variety of Indian and exotic fruits and vegetables, millets, and other grocery items.

Financially, Freshboxx has secured a total of $173K through four funding rounds, which included participation from angel investors and institutions like Startup Karnataka and Deshpande Startups. Its first funding round was an angel investment in September 2016, and its most recent was a grant in September 2018. For the fiscal year ending March 31, 2018, the company generated revenues of ₹5.29 Crore. According to public records, the company's current status is listed as 'Strike Off', and its last recorded Annual General Meeting was on September 28, 2018.

Keywords: agritech, grocery e-distributor, B2B grocery supply, farm-to-fork, supply chain logistics, fresh produce, Hubli startup, Deshpande Foundation, farmer network, lean inventory, Tier II cities, hyperlocal delivery, vegetable e-tailer, fruit delivery, online grocery, Indian agriculture, B2C grocery, food supply chain, ag-tech logistics, retail supply

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