Fresh Health (dba Proclaim and formerly Alpine Oral Tech)

Fresh Health, operating as Proclaim, is a health technology company focused on advancing at-home oral care. The firm was founded in late 2017 by Mike Hanuschick, a former product director at Intuitive Surgical who now serves as a board member. Hanuschick was inspired to explore the link between oral and systemic health due to his grandmother's health issues. The company launched its flagship product in February 2024 after a period of hibernation during the COVID-19 pandemic and subsequent recapitalization. In June 2023, Proclaim secured $15 million in a Series B funding round led by Khosla Ventures and Global Asset Capital, with participation from several other venture firms and angel investors. Heberto (Herbie) Calves, an entrepreneur with a background in consumer health, wellness, and technology, leads the company as CEO.

Proclaim's core business revolves around its Custom-Jet Oral Health System, a personalized and automated oral irrigator registered with the FDA as a Class I medical device. The business model is direct-to-consumer, with a key partnership component involving dental professionals. Customers purchase the system online and are then directed to a partner dental practice for a 3D intraoral scan. This scan is used to create a custom-fitted, 3D-printed mouthpiece with up to 60 precisely placed jets. The mouthpiece attaches to a 'Hydro Station' which pulses 22 ounces of water through the jets in seven seconds, providing a 360-degree clean between the teeth and below the gumline. The company generates revenue from the sale of the system, which was available for preorder at $899, and individual mouthpieces, priced at $399, allowing multiple users to share a single Hydro Station.

The Proclaim system is designed to address the low adherence rates of traditional flossing by offering an automated and rapid alternative. It targets the broad market of consumers seeking to improve their oral hygiene, particularly the 70-75% of the population who do not floss regularly. Clinical studies commissioned by the company have shown significant oral health improvements for users. After 30 days, studies indicated reductions in gum bleeding by 82%, inflammation by 41%, and plaque by 34%. The system is intended to be used once a day and is positioned as a preventative health tool that can help combat gum disease, which affects a large percentage of adults. The product has received several accolades, including a 2024 CES Innovation award and a Men's Health tech award.

Keywords: oral irrigator, dental technology, custom mouthpiece, 3D-printed dental, home dental care, water flosser, gum disease prevention, oral hygiene technology, personalized health, preventative dental, health-tech, oral systemic health, automated flossing, interproximal cleaning, plaque removal, gingivitis treatment, periodontitis care, at-home oral health, dental innovation, custom-fit dental device