French Bloom

French Bloom is a producer of super-premium, organic, 0.0% alcohol sparkling wines, positioned as a sophisticated alternative for celebratory moments. The company was founded by long-time friends Maggie Frerejean-Taittinger and Constance Jablonski, who officially launched the brand in October 2021 after more than two years of research and development. The idea originated in 2019 from their shared personal experiences; Frerejean-Taittinger, then a director at the Michelin Guide and pregnant with twins, and Jablonski, a top model with a demanding, wellness-focused lifestyle, both felt the absence of an elegant, non-alcoholic beverage that could pair well with fine dining and social events.

The company's core products, Le Blanc and Le Rosé, are crafted from a base of de-alcoholized organic Chardonnay and Pinot Noir wines sourced from the South of France. The production process involves traditional winemaking, aging in oak barrels, and a manual de-alcoholization process, followed by the addition of natural, organic ingredients like lemon to build a complex flavor profile without added sugars or sulfites. This process was developed with guidance from wine industry experts, including Rodolphe Frerejean-Taittinger, Maggie's husband and CEO of Champagne Frerejean Freres.

French Bloom operates on a direct-to-consumer model through its e-commerce site, which accounts for about 15% of sales, and a B2B strategy focused on exclusivity with premium retailers and high-end hospitality businesses. The brand has established a presence in over 30 countries, with the United States and France being its top markets. Its distribution network includes luxury department stores like Selfridges and renowned hotels such as the Ritz Paris and the Beverly Hills Hotel. The firm has successfully raised capital to fuel its global expansion, securing a seed round in 2022 and a strategic investment from LVMH in October 2024, marking LVMH's first venture into the non-alcoholic sector.

Keywords: non-alcoholic sparkling wine, alcohol-free bubbly, organic wine, de-alcoholized wine, French sparkling, premium non-alcoholic, mindful drinking, celebratory drinks, sober curious, luxury beverage, Constance Jablonski, Maggie Frerejean-Taittinger, Le Blanc, Le Rosé, food pairing beverage, fine dining non-alcoholic, LVMH investment, Michelin Guide, wellness beverage, low-calorie wine, no-added-sugar drink