Freeletics
Hyper-personalized, AI-powered digital fitness coaching.
| Date | Investors | Amount | Round |
|---|---|---|---|
| - | investor investor investor | €0.0 | round |
| investor | €0.0 | round | |
| investor investor investor investor investor investor | €0.0 | round | |
| investor investor investor investor investor investor investor investor | €0.0 | round | |
$25.0m Valuation: $225m 6.0x EV/Revenue -23.8x EV/EBITDA | Series B | ||
| Total Funding | 000k | ||
| EUR | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 |
|---|---|---|---|---|---|---|---|
| Revenues | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| % growth | - | - | 18 % | 35 % | (7 %) | (25 %) | 33 % |
| EBITDA | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| % EBITDA margin | - | (17 %) | (40 %) | (25 %) | (9 %) | - | - |
| Profit | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| % profit margin | - | (18 %) | (41 %) | (26 %) | (10 %) | (23 %) | - |
| EV | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| EV / revenue | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x |
| EV / EBITDA | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x |
| R&D budget | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
Source: Company filings or news article, Dealroom estimates
Freeletics is a digital fitness company that provides hyper-personalized, AI-powered fitness and nutrition coaching through its mobile application. The company targets a broad consumer market of individuals seeking to improve their physical fitness and mental strength, regardless of their location or fitness level, by offering flexible workout and nutrition plans that can be followed at home, in a gym, or outdoors.
Freeletics operates on a freemium business model. The application is free to download and offers a range of free workouts and exercises. The primary revenue stream is generated through premium subscriptions that unlock personalized AI coaching, customized training and nutrition plans, and access to a wider variety of workouts and features. The company also generates revenue through the sale of its own branded gear and clothing line.
With a user base of over 54 million, Freeletics is a significant player in the global FitTech market. The company, founded in 2013 and based in Munich, Germany, has grown to over 120 employees and has raised a total of $70 million in funding over three rounds, with its latest Series B funding round in 2020. The company is backed by a number of investors, including JAZZ Venture Partners, Causeway Media Partners, and FitLab.
Keywords: digital fitness, AI coaching, personalized training, nutrition plans, mobile application, freemium, subscription, FitTech, athletic apparel, workout plans