Free Postcode Lottery

Pick My Postcode, formerly known as Free Postcode Lottery, operates as a free-to-enter online lottery platform targeting UK residents. The business model revolves around offering daily cash prizes to participants who enter their postcode on the website. Revenue is primarily generated through advertising, as the platform attracts a significant user base interested in the chance to win money without any financial commitment. The service is designed to be accessible, requiring only a UK postcode and adherence to a one-entry-per-person rule. The platform also engages users with additional features such as bonus games and charity fundraising opportunities. By leveraging a simple and engaging concept, Pick My Postcode has carved out a niche in the online competition market, appealing to individuals seeking no-cost opportunities to win cash. Keywords: free, lottery, UK, cash prizes, advertising, online, competition, postcode, daily draws, charity.