Frameright

Frameright addresses a critical challenge in digital media: the persistent issue of images failing to display correctly across the web's multitude of screen sizes and containers. The company was established in Finland during the spring of 2017 by co-founders Marina Ekroos and Ilkka Kortesniemi.

The inspiration for Frameright stemmed from Ekroos's work on her master's thesis and conversations with Kortesniemi about the technical and aesthetic frustrations of online image presentation. Ekroos, who serves as CEO, has a background as a professional photographer and holds a master's degree in visual journalism, providing her with deep insight into visual storytelling and journalistic integrity. This experience highlighted the problem of technical limitations dictating creative choices, rather than narrative importance. Kortesniemi's technical perspective complemented this, leading them to create a unified solution.

Frameright's core offering is its Image Display Control (IDC) technology. This system empowers creators, developers, and businesses to define how their images should be cropped and displayed under various aspect ratios. Rather than creating and managing numerous versions of a single image, users can embed multiple crop instructions directly into the image file's metadata using the Frameright UI. This UI, which can be used in a browser or integrated into existing publishing workflows, is augmented by a proprietary AI that assists in the cropping process. When an image is published, Frameright's open-source libraries and components read this metadata, ensuring the image adapts perfectly to any container, thus preserving the photographer's intended composition and the story's visual integrity. This approach not only saves significant time and resources but also future-proofs the image assets.

The business serves a wide range of clients, from individual content creators and photographers to large media organizations, brands, and advertisers who invest heavily in visual assets. By ensuring images are always presented as intended, Frameright helps these clients maximize the value and impact of their visual content. The company operates on a SaaS model, offering its tools to improve and streamline image processing workflows.

Keywords: Image Display Control, responsive images, automated image cropping, image metadata, visual journalism, digital media tool, SaaS, content creation workflow, image composition, multi-platform publishing, aspect ratio management, photographic integrity, AI-powered cropping, Marina Ekroos, Ilkka Kortesniemi, web image optimization, future-proof assets, open-source image libraries, digital asset management, online publishing