Framerate

Framerate, operating under the legal entity Estarz, positions itself as a social video network specifically tailored for the esports community. Initially founded in 2017 as Estarz, the company aimed to build a comprehensive esports ecosystem. The venture was co-founded by Marco Mereu, who brought experience from the gaming and digital media landscape, having previously founded and led UpRoar, a performance content network for gamers which was later acquired by Enthusiast Gaming.

The company's core offering is a mobile-first platform designed for the consumption of esports content. It functions as a content aggregator and producer, creating and distributing shows across major social media and video platforms, including Instagram TV, Facebook, Twitch, Twitter, and YouTube. This distribution strategy suggests a business model that likely relies on advertising revenue and sponsored content, leveraging its reach across multiple channels to monetize its viewership. The target audience is clearly defined as esports enthusiasts, a demographic known for high engagement with video content.

While the initial vision for Estarz may have been broader, the current focus under the Framerate brand is on delivering a continuous stream of esports-related video content, as suggested by their tagline "100% Esports No Cooldowns." The platform serves as a centralized hub for fans to watch curated and original esports shows, distinguishing itself by focusing exclusively on this niche within the broader gaming market.

Keywords: esports, social video, mobile content, digital media, content aggregation, online entertainment, gaming community, video network, advertising model, content distribution