Frame Fertility

Frame Fertility operates as a digital health platform focused on shifting the conversation from reactive infertility treatments to proactive fertility health management. The company was founded in 2020 by the wife and husband team, Jessica Bell van der Wal (CEO) and Corey van der Wal (Chief Product Officer). Their inspiration stemmed from their own challenging and difficult journey to parenthood, which motivated them to create a more supportive and accessible system for others.

Jessica Bell van der Wal brings extensive experience in digital health and public health, having held leadership roles at companies like Castlight Health, Nike, and Genentech, with a BA in Public Health from UNC Chapel Hill and an MBA from Harvard Business School. Corey van der Wal's background is in product engineering and analytics, creating a complementary skillset for the venture. They launched the company in collaboration with clinical and scientific experts, piloting the solution with clinicians in 2021.

The company's business model is primarily B2B2C, partnering with employers to offer Frame as a workplace benefit and with healthcare providers (OB/GYNs, primary care physicians, and fertility clinics) to integrate the service into their patient care. This approach provides a holistic support system that aims to fill the gaps in traditional healthcare. In April 2022, Frame Fertility announced a $2.8 million seed funding round led by Looking Glass Capital, with participation from other venture firms and notable angel investors.

Frame Fertility provides an evidence-based, virtual platform designed for the early identification of fertility risks and subsequent care navigation. The service begins with a comprehensive digital assessment to generate a fertility score. Based on this, users are paired with a board-certified fertility coach for personalized, one-on-one support. The platform offers ongoing guidance through text, email, or phone, covering a wide range of needs including lifestyle adjustments, understanding lab results, egg freezing, IVF, and navigating conditions like PCOS or endometriosis. For users requiring further medical intervention, Frame facilitates referrals to its network of providers and partners with diagnostic companies like Labcorp for comprehensive testing. This proactive model is designed for all individuals, regardless of gender, sexual orientation, or relationship status, aiming to improve health outcomes and reduce the high emotional and financial costs associated with later-stage infertility diagnoses.

Keywords: fertility care, family planning, proactive health, digital health platform, fertility coaching, care navigation, preconception care, employee benefits, fertility benefits, B2B2C healthcare, virtual fertility clinic, fertility risk assessment, telehealth, reproductive health, femtech, IVF support, egg freezing support, PCOS support, male fertility, LGBTQ+ family building