Fragrance By Me

Fragrance By Me operates within the personal products and e-commerce sectors, offering an online platform for creating customized perfumes. Founded in 2016, the company is privately held and headquartered in San Francisco, California. It targets fragrance enthusiasts, ranging from individual consumers to celebrities, who are looking to design a unique signature scent. The business model is direct-to-consumer, generating revenue through the online sale of these personalized fragrances. The company has also been identified as having participated in an accelerator/incubator program.

The core of Fragrance By Me's service is a proprietary personalization algorithm. Customers are guided through a series of questions designed to map their olfactory preferences. This data is then used to help the user build their perfect scent. The creation process involves several steps: choosing a bottle, labeling the scent with a custom name, and then mixing the fragrance notes using the platform's technology. The company emphasizes the quality of its products, stating that it partners with high-quality French perfumery suppliers to ensure a long-lasting and distinct fragrance experience compared to mass-market brands.

In addition to individual custom perfumes, the company appears to extend its services to a business-to-business model through private label perfume manufacturing under the name Me Fragrance. This service allows small and medium-sized companies to create their own branded fragrance lines with relatively low minimum orders, starting at 100 pieces. The private label process includes fragrance creation, bottle selection, and packaging design to integrate the client's branding.

Keywords: custom perfume, personalized fragrance, e-commerce, direct-to-consumer, fragrance personalization, signature scent, online perfume design, private label perfume, French perfumery, beauty tech, olfactory preferences, custom scent creation, fragrance algorithm, personal products, scent design, bottle customization, fragrance manufacturing, B2C fragrance