Fraganote

Fraganote is a direct-to-consumer luxury perfume brand based in New Delhi, India, co-founded in 2022 by Arjun Anand and Garima Kakkar. The company specializes in producing artisanal, story-rich perfumes in small batches with a high fragrance oil concentration, aiming for longer-lasting and culturally resonant scents. Their product development is handled in-house, creating unique fragrances designed to appeal to younger, brand-conscious consumers who value personal expression and sensory experiences.

The company operates primarily through its own e-commerce website, which accounts for a significant portion of its sales, and utilizes platforms like Shopify for store management and Shiprocket for logistics. Fraganote's business model focuses on making premium fragrances more accessible and affordable without compromising on quality. Raw materials for its fragrance oils are sourced globally, from locations including South Africa, Spain, and Australia, by a leading perfumer in India. The brand targets a new generation of Indian consumers who see brands as communities and value authenticity.

In August 2025, Fraganote secured $1 million in a pre-Series A funding round led by Rukam Capital. This capital is intended to accelerate growth by expanding the fragrance portfolio, introducing new product formats, launching offline retail pilots, and strengthening its pan-India supply chain. The investment is timed with the strong growth of India's perfume market, which was valued at $281 million in FY2024 and is projected to reach $873.3 million by FY2032.

Keywords: artisanal perfume, direct-to-consumer, luxury fragrance, Indian perfume market, high oil concentration, small-batch manufacturing, narrative-led scents, e-commerce, venture capital, beauty startup