Foxintelligence

Foxintelligence, acquired by NielsenIQ in 2021, operates as a data analytics firm specializing in e-commerce market intelligence. Founded in 2016 by Edouard Nattée, the company emerged from his prior experience at a digital advertising startup, where he recognized the immense value of purchase data. This insight led to the creation of a platform that provides businesses with a comprehensive, real-time understanding of the European e-commerce landscape.

The core of Foxintelligence's business is its consumer panel, which at the time of its acquisition was the largest in Europe, boasting over 600,000 active online shoppers. The company gathers data directly from the email inboxes of these consumers, ethically and in compliance with GDPR, by collecting electronic receipts (e-receipts). This methodology allows for the aggregation of transactional data across hundreds of merchants, offering a granular view of consumer behavior, including market share, customer loyalty, and basket analysis.

Foxintelligence serves a diverse client base, including e-commerce companies, brands, and financial investors, by offering actionable insights to benchmark performance and refine market strategies. The business model is centered on providing this intelligence as a service. Its primary product, an analytics dashboard, delivers key performance indicators and visualizations, enabling clients to track online sales and consumer habits with precision. Following its integration into NielsenIQ, the service was rebranded and now contributes to NielsenIQ's broader portfolio of measurement and data analytics solutions for the consumer goods sector.

Keywords: e-commerce intelligence, consumer panel, market measurement, data analytics, transaction data, market share analysis, consumer behavior, retail data, competitive intelligence, business intelligence