Fourth Wall

Fourth Wall

An award-winning creative team, publisher of kids books and independent producer of animated family content.

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£350k

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Total Funding000k
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Fourth Wall operates as a producer of animated content and a publisher of children’s books, based in Liverpool’s Ropewalks district. The company was founded in April 2019 by Joe Moroney, who serves as the CEO. Moroney has a background in the entertainment and technology sectors, having previously co-founded Fourth Wall Creative in 2010, which developed membership support services software. His experience also includes a role as a Project Cost Accountant, providing him with a diverse professional foundation.

The company's business model centers on the creation and ownership of intellectual property (IP) for the children's and family entertainment market. This involves producing animated series for television and developing related digital content, such as games and apps. Revenue is generated through the global sales and distribution of its content and the licensing of its brands and characters across various platforms. Fourth Wall also has its own children's book publishing imprint, which allows it to develop characters and brands that can be expanded into other media.

A significant achievement for the company is the creation of the animated series "Milo". The first series, consisting of 52 episodes, launched on Channel 5's Milkshake in the UK in May 2021 and has since been sold to 66 countries. This series, which follows a five-year-old cat exploring different jobs, won Best Children's Series at the 2022 British Animation Awards and has consistently ranked as a top show for children aged 4-6 in the UK. To support its growth and the production of a second series of "Milo", Fourth Wall has secured funding, including a £500,000 investment from Creative Growth Finance in 2021 and a £350,000 loan from the Liverpool City Region Combined Authority in 2024. This financing was crucial for bridging a funding gap after the closure of the British Film Institute's Young Audience Content Fund, which had supported the first series.

Keywords: children's entertainment, animated series, book publishing, intellectual property, family content, content producer, kids animation, Milo series, global distribution, character brands, digital content, cross-platform media, Liverpool-based, children's media, animation studio, IP creation, family entertainment, 2D animation, 3D animation, content licensing

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