Fourseven
The next cutest thing in silver jewelry.
| Date | Investors | Amount | Round |
|---|---|---|---|
$450k | Seed | ||
| Total Funding | 000k | ||
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Fourseven Services Private Limited operates as an online platform for designer jewelry, targeting men, women, and children. The company was founded in 2012 by the husband-and-wife team, Vinay Kumar and Rebekkah Neale Shina Kumar, and is headquartered in Gurugram, India. Rebekkah, who also serves as the CEO, grew up in India from a young age and developed a deep appreciation for local, sustainable practices, which has influenced the company's ethos. The business model is primarily direct-to-consumer, with sales conducted through its e-commerce website, shipping to a wide range of cities in India and internationally.
The company's product line consists of contemporary, in-house designed jewelry, with a focus on personal storytelling and self-expression. Fourseven specializes in 925 sterling silver pieces, including bracelets, rings, necklaces, and charms that often incorporate conventional Indian design elements. A distinct product category is their wearable aromatherapy and healing jewelry, which combines silver with elements like crystal quartz. The brand emphasizes quality and purity, adhering to international standards to ensure products are safe for sensitive skin. They also prioritize sustainability by using upcycled and recycled materials in their supply chain.
From a financial perspective, Fourseven is a seed-stage company that has successfully raised a total of $1.12 million over four funding rounds. Its most recent funding was an Angel round in April 2020, which raised $366,000. The company's founders retain the largest shareholding at 53.09%. As of March 31, 2024, the company reported an annual revenue of ₹1.2Cr.
Keywords: designer jewellery, online jewelry platform, sterling silver jewelry, contemporary accessories, personal storytelling jewelry, Indian design elements, direct-to-consumer, e-commerce, Gurugram startup, women-led business, Rebekkah Neale Shina Kumar, Vinay Kumar, aromatherapy jewelry, charm bracelets, sustainable jewelry, upcycled materials, seed stage funding, angel investment, Indian e-commerce, fashion accessories