Forward3D
Cutting edge global digital marketing.
| Date | Investors | Amount | Round |
|---|---|---|---|
| - | investor | €0.0 | round |
N/A | Acquisition | ||
| Total Funding | 000k | ||
| GBP | 2016 | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 |
|---|---|---|---|---|---|---|---|
| Revenues | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| % growth | (28 %) | (61 %) | 13 % | (6 %) | 11 % | (7 %) | 3 % |
| EBITDA | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| % EBITDA margin | 6 % | 9 % | 11 % | 11 % | 16 % | 17 % | - |
| Profit | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| % profit margin | 4 % | 7 % | 8 % | 8 % | 12 % | 11 % | 5 % |
| EV | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| EV / revenue | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x |
| EV / EBITDA | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x |
| R&D budget | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| R&D % of revenue | 28 % | 107 % | - | - | - | - | - |
Source: Company filings or news article
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Established in 2004, Forward3D originated as a London-based digital marketing agency. The company was founded by Martin McNulty, who, after reading a book on digital marketing, started an affiliate service that evolved into a global agency. Forward3D specialized in designing and executing global direct response strategies for multinational brands across search, display, social, and mobile channels.
The agency's business model revolves around providing data-driven performance marketing services. It leverages proprietary technology, linguistics, and data science to manage campaigns across more than 100 markets in over 50 languages. The firm serves a diverse client base that includes prominent names in high fashion, travel, and retail, such as Gucci, Hilton, and British Airways. Revenue is generated by delivering performance marketing services, including paid search (PPC), search engine optimization (SEO), content marketing, display advertising, and social media campaigns.
A key feature of Forward3D's service is its proprietary technology platform, 'Stage', which automates campaign analysis and provides teams with tools for forecasting, optimization, and strategy. This is complemented by a strong focus on data science, employing methods like machine learning and economic modeling to inform strategy. The agency also operates an international division, Locaria, which combines performance marketing with linguistics for multilingual campaigns on platforms like Baidu, Yandex, and Naver.
A significant milestone in the company's history was its acquisition by The Stagwell Group in December 2017. This move was part of Stagwell's strategy to build a network of digital-first marketing services. Following the acquisition, Martin McNulty continued to lead the agency as CEO. In January 2019, Forward3D merged with another Stagwell-owned agency, PMX Agency, to form ForwardPMX. This merger created a global brand performance marketing agency with 700 employees across 20 offices, with McNulty taking the role of Global Chief Executive Officer.
Keywords: performance marketing, digital marketing, data science, paid search, SEO, global agency, multilingual campaigns, adtech, direct response, social media marketing