Fortune Wings Club
Global loyalty program for multiple airline partners.
| Date | Investors | Amount | Round |
|---|---|---|---|
| N/A | €0.0 | round | |
| N/A | €0.0 | round | |
CNY48.7m | Late VC | ||
| Total Funding | 000k | ||
Fortune Wings Club is the global frequent flyer and loyalty rewards program for a consortium of airlines primarily associated with HNA Group. Established in 2016, the program integrates several carriers, including Hainan Airlines, Grand China Air, Hong Kong Airlines, Capital Airlines, and Tianjin Airlines, among others. This allows members to earn and redeem points across a broad network of domestic Chinese and international routes.
The business model is centered on customer loyalty, operating as a frequent flyer program. Members accumulate points not only by flying with member and partner airlines like Alaska Airlines, Etihad Airways, and Virgin Australia but also through various non-airline partners. These partnerships extend to hotel groups such as Marriott Bonvoy and Hilton Honors, credit card spending, and car rentals, providing multiple avenues for earning points. Revenue is generated indirectly by encouraging repeat business for the affiliated airlines and through partnerships with other businesses. As of July 2025, the program is set to shift to a spend-based model, where points are accrued based on the ticket price rather than flight distance, a move intended to reward direct financial contribution more transparently.
The program offers a tiered elite status structure (Silver, Gold, Platinum) that provides escalating benefits to frequent travelers. Perks for elite members include bonus points, priority check-in, lounge access, extra baggage allowance, and complimentary upgrades. Members can redeem their accumulated points for a variety of rewards, most notably for award flights and upgrades. Other redemption options include hotel stays, car rentals, and items from the club's online store. The program aims to enhance the travel experience by offering flexibility and value through its extensive network of partners and reward options.
Keywords: frequent flyer program, airline loyalty, rewards program, HNA Group, Hainan Airlines, Hong Kong Airlines, travel rewards, airline partnerships, elite status, mileage points, award travel, travel loyalty, points redemption, flight upgrades, airline alliance, Capital Airlines, Tianjin Airlines, loyalty marketing, customer retention, spend-based rewards