Fortella

Fortella was an AI-based revenue intelligence platform founded in 2017 by Rahul Sachdev and Nimish Mehta. The company, legally known as DATALAAB, INC., was based in Redwood City, California. Fortella developed a platform designed to help B2B marketing and revenue teams align their execution with corporate revenue goals. The system allowed users to create detailed pipeline plans, forecast performance, and measure marketing effectiveness based on revenue outcomes. Its AI models provided actionable recommendations to maximize revenue.

In August 2021, Fortella was acquired by 6sense, a market-leading account engagement platform. The acquisition integrated Fortella's AI-driven pipeline intelligence, including planning, forecasting, and measurement capabilities, into the 6sense platform. This combination created a unified go-to-market solution that helps organizations identify ideal customers, predict purchasing likelihood, and convert pipeline to revenue. Before the acquisition, Fortella's customers included notable companies like 8x8, Axonius, and HighRadius. The integration with 6sense aims to provide a comprehensive RevTech platform, removing uncertainty from pipeline planning and forecasting by combining account engagement with pipeline intelligence.

Keywords: revenue intelligence, pipeline planning, B2B marketing, AI platform, sales forecasting, demand generation, RevOps, marketing effectiveness, account engagement, revenue management, go-to-market, lead management, sales intelligence, marketing analytics, predictive analytics, acquired, 6sense, marketing technology, SaaS, business intelligence