FORTË

FORTË operates as a B2B SaaS provider, offering a turnkey video streaming solution for the fitness industry. The company was founded in 2015 by Lauren Foundos, who transitioned from a decade-long career on Wall Street as an institutional U.S. Treasury bond broker. A lifelong athlete and two-time All-American field hockey player at the University of Maryland, Foundos identified a market opportunity stemming from her own experiences as an avid user of boutique fitness studios. She recognized that studios wanted to expand their reach through streaming but lacked the technical expertise, which presented a clear path for FORTË.

The company provides fitness establishments like gym chains, boutique studios, and sports leagues with a white-label platform to stream live and on-demand fitness classes. This B2B model involves installing proprietary, fully automated hardware and software at partner locations, which enables the production of high-quality, multi-camera video content without the need for human operators. The platform is designed to be fully branded for each client, integrating with their existing CRM and payment systems such as Mindbody and Daxko. Revenue is generated through this SaaS model, empowering clients to offer a premium digital experience to their members. Notable clients include UFC GYM, Curves, the NFL Players Association, and the Under Armour World Headquarters Gym.

FORTË’s platform offers an interactive and social experience for end-users. Features include two-way video for real-time interaction and form correction, live leaderboards, and integration with wearables like Apple Watch to track metrics such as heart rate. Users can also engage with each other and the coach through chat functionalities before and after classes, aiming to replicate the community feel of in-person workouts. The service provides a library of content across various fitness verticals, including yoga, HIIT, boxing, and dance, accessible on multiple devices. The company also provides its partners with monthly analytics on class performance and user feedback to help them optimize their offerings.

Keywords: fitness technology, B2B SaaS, video streaming, white-label platform, digital fitness, on-demand workouts, boutique studios, gym software, member engagement, omnichannel fitness