Forrester Research

Forrester is a leading global market research company that specializes in helping organizations exceed customer demands and excel with technology. Serving a diverse range of clients, including business and technology leaders, Forrester operates in the market research and consulting industry. The company provides insights and strategic guidance through its comprehensive portfolio of research services, known as Forrester Decisions. These services are designed to empower clients to put the customer at the center of their leadership, strategy, and operations, thereby accelerating growth.

Forrester's business model revolves around offering subscription-based access to its research reports, data, and advisory services. This model ensures a steady stream of revenue while providing clients with continuous, up-to-date insights. Additionally, Forrester generates income through consulting services, events, and custom research projects tailored to specific client needs.

The company is known for its emphasis on customer obsession, which it believes is crucial for driving growth and innovation. By fostering a culture of diversity and inclusion, Forrester ensures that a wide range of perspectives are considered in its research and recommendations, enhancing the value provided to clients.

Keywords: market research, customer-centric, technology, business leaders, strategic guidance, Forrester Decisions, subscription-based, consulting, diversity, innovation.