Formsort

Formsort is a developer of a business communication platform that enables companies to create and optimize customer-facing forms without extensive engineering resources. Founded in 2019 by Benjamin Fine and Fil Zembowicz, the New York-based company provides tools for product and marketing teams to build sign-up flows, eligibility checkers, and quizzes that integrate natively into their products. The company has raised $4M in funding from investors including Cursor Capital, BoxGroup, and Notation Capital.

The platform operates as a content management system for forms, featuring a content editor, design system editor, and schema builder. Key features include a drag-and-drop interface, advanced conditional logic, A/B testing, and analytics to track performance and optimize conversion rates. Formsort is designed to handle complex workflows, such as those in fintech and healthcare, and offers HIPAA compliance for handling sensitive data. The system integrates with various third-party applications like Salesforce, Stripe, Segment, and Google Analytics.

Formsort's business model is subscription-based, with pricing tiers that include a free plan with limited flow starts, a Pro plan, and a custom Enterprise plan. This structure allows businesses to scale their usage as they grow. The company serves a range of clients from small businesses to larger enterprises in sectors like healthcare, fintech, and eCommerce, helping them to increase conversion rates and save engineering time. Case studies show customers have significantly increased sign-up conversions and accelerated form-building timelines.

Keywords: low-code form builder, customer onboarding, conversion rate optimization, lead generation, drag and drop builder, conditional logic, A/B testing, HIPAA compliant forms, API integration, data capture, workflow automation, user experience control, fintech forms, healthcare forms, SaaS, business communication platform, sign-up flows, customer interaction, form analytics