Renteradar

Renteradar, operating under the legal name Hayon AS, is a Norwegian fintech company established in the spring of 2019 to enhance transparency in the mortgage market for consumers. The company was founded by Fredrik Stang Heffermehl, Sindre Noss, and Finn Olav Brækken. Heffermehl, who serves as CEO, is an engineer from NTNU and previously worked as a consultant at Arkwright Consulting. Noss, the CMO, holds a degree from NHH and spent 15 years at DNB Markets, where he latterly led interest rate product activities. Brækken, the CDO, has a background from Nordea Markets. The founding team's collective experience in banking, finance, and consulting spurred the creation of a service to simplify the opaque process of securing and negotiating mortgage rates.

The company's core offering is Renteradar.no, a free-to-use digital service that allows Norwegian homeowners to compare their current mortgage terms against the best available market rates. By logging in with BankID, the platform automatically retrieves a user's loan data and compares it to offers from all Norwegian banks, showing potential savings. Users can then either use the platform's one-click feature to generate and send a negotiation email to their current bank or start the process of switching to a more competitive lender. While the consumer-facing service is free, Renteradar generates revenue through lead-generation agreements with partner banks and by selling anonymized market insights through its B2B offering, Renteradar Analytics. This analytics tool provides banks and other financial players with data on the mortgage market.

Since its inception, Renteradar has demonstrated significant traction, growing from 2,500 users at the start of 2020 to over 250,000 registered users. The company has secured funding to fuel its growth, including a round of 4.7 million NOK in June 2020, which included a loan from Innovation Norway and investment from notable startup founders. This was followed by a successful crowdfunding campaign on Dealflow in July 2021, raising 5.4 million NOK to support further development and expansion. In 2023, the media group Amedia became a strategic partner. The company has also expanded its services into the Swedish market with Ränteradar.se and has stated intentions to explore other product areas and further geographic expansion.

Keywords: mortgage comparison, interest rate negotiation, fintech, personal finance, Norway, mortgage rates, loan refinancing, consumer finance, digital banking, property technology, bank switching, financial transparency, mortgage analytics, B2C, B2B, Renteradar Analytics, Fredrik Stang Heffermehl, Sindre Noss, Finn Olav Brækken, Hayon AS, Norwegian startups