ForActive

ForActive is a Polish-based fintech company, founded in 2023 by Maciej Biegański, that provides a specialized payment and communication application for independent sports and wellness service providers. The founder's journey includes over a decade at Booksy, a well-known appointment booking software, where as VP Product & Head of UX, he gained significant insight into the operational needs of independent service providers in the US market. This professional experience, combined with his personal experiences as a client of diving and climbing instructors, allowed him to identify a critical gap in the market.

The company targets a fragmented market of independent instructors, including those in fitness, yoga, swimming, and dance, who often struggle with payment collection and client communication. Market research highlighted that over half of U.S. sports instructors face challenges with payment collection, from late payments to cancellations, which impacts their financial stability. ForActive addresses this by automating membership payments directly within its app, aiming to provide financial control for instructors so they can focus on their clients. The business operates on a Software-as-a-Service (SaaS) model, generating revenue through transaction-based fees. Specifically, it charges a flat fee of $30 only when a provider's earnings exceed $1,000 in a calendar month, with no service or payout fees.

The ForActive platform is more than a payment tool; it functions as a centralized communication hub. It enables instructors to contact clients without the need to manage multiple messaging apps and allows members of training groups to chat with each other, fostering a sense of community. In April 2024, the company announced it had raised over $1.6 million in a pre-seed funding round. This capital is earmarked for further product development and expansion into the U.S. market.

Keywords: membership payments, sports instructors, wellness professionals, payment automation, client communication, fitness business management, yoga instructors, dance teachers, personal trainers, SaaS, fintech, payment processing, client management app, community building, mobile payments, recurring billing, independent contractors, small business tools, US market expansion, pre-seed funding, Maciej Biegański