For Them

For Them is a direct-to-consumer wellness company established in 2021 to serve the queer community. The business was founded by Chloe Corcoran, a public speaker and advocate for the transgender community. Her personal journey and experiences, including the challenges of finding products that affirmed her identity, directly inspired the company's creation. Corcoran, a former college football player who transitioned at age 34, has been a vocal advocate for transgender rights and workplace inclusivity, experiences which inform the company's mission.

The company operates on a community-driven e-commerce model, developing products based on direct feedback from its customers, primarily through its active Discord channel which boasts over 4,000 members. This co-creation process ensures that the products address the specific needs and desires of the queer and gender-diverse market. For Them generates revenue through the sale of its products and offers a membership program that provides a 30% discount on all orders for a monthly fee.

For Them's flagship product is 'The Binder', a chest binder designed for comfortable, all-day wear. Developed with medical input, it features a patented four-panel design made from recycled nylon that provides even compression without sacrificing breathability or movement, catering to individuals with sensory sensitivities. The design is reversible, offering different neckline options. Initially, the company also launched a CBD-infused intimacy serum. The product line has since expanded to include various apparel items like hats, underwear, and jock tops, often featuring slogans relevant to queer culture. A significant milestone for the company was securing $2 million in a pre-seed funding round in July 2021, which was led by Resolute Ventures with participation from Yes VC, Animo Ventures, and Gaingels Spark Fund. The company raised an additional $3.1 million in an early-stage venture round in March 2025.

Keywords: queer wellness, gender-affirming products, chest binder, trans-owned business, community-driven commerce, LGBTQ+ apparel, direct-to-consumer, e-commerce, Chloe Corcoran, gender expression, The Binder, inclusive design, Discord community, Resolute Ventures, wellness products, gender diversity, safe binding, sensory-inclusive apparel, recycled materials