Footprints AI

Footprints AI is a Romanian-founded retail media technology company based in Bucharest, operating one of the most advanced omnichannel retail media ecosystems in Central and Eastern Europe. Since its founding in 2017, the company has grown to serve more than 17 retailers, over 40 media agencies, and 450 brands—powering upwards of 3,000 retail media campaigns across millions of shoppers and billions of retail touchpoints.

The company's proprietary platform unifies shopper behavior data from physical and digital environments, creating dynamic customer profiles informed by in-store movement patterns, ambient Wi-Fi and GSM signals, and online activity. This data is then used to build predictive, hyper-targeted audience segments and deliver personalized advertising across screens, apps, banners, audio, email, digital out-of-home, connected TV, and social media. The system enables end-to-end media-to-sales attribution down to the SKU and store level.

In 2025, Footprints AI launched its AI Copilot—a conversational interface that allows retailers to query live business intelligence from in-store shopper behavior using natural language. This tool supports real-time decision-making in areas like media planning, supply chain optimization, and localized demand forecasting.

Footprints AI has demonstrated strong campaign impact for clients including Profi (Ahold), Coca-Cola, Pepsi, Hellmann’s, Fuzetea, Birra Moretti, and Chio Chips, reporting ROAS improvements and sales lifts of up to 161%.

Keywords: Footprints AI, retail media, omnichannel advertising, shopper analytics, predictive targeting, AI Copilot, media attribution, Romania tech, Bucharest startup, retail innovation, customer intelligence, SKU-level data, personalized marketing, digital out-of-home, connected retail