FootballAddicts

Based in Gothenburg, Sweden, Football Addicts AB is the media company behind the widely-used Forza Football app. The firm was established in 2012 by founders Patrik Arnesson, Erik Heinemark, and Anders Elfving. Arnesson, who served as CEO until 2022, was reportedly not a football enthusiast himself but was motivated by a desire to challenge the sport's governing bodies and address social issues like homophobia within the football world. The company's initial app, Live Score Addicts, gained significant traction quickly, achieving over 300,000 downloads within its first month.

In 2014, the app was rebranded to Forza Football, introducing a new design and expanded features. The company operates on a B2C model, providing a comprehensive mobile experience for football fans. The app's core function is to deliver live scores, statistics, and video highlights for over 1,450 men's and women's football leagues and cups globally. Key features include customizable push notifications for matches and teams, starting lineups with player photos and ratings, and a TV guide for games broadcast in the user's country. While the app is free to use, revenue is generated through advertising and a premium subscription model that offers an ad-free experience. In 2021, the company reported revenues of approximately 56 million SEK.

Beyond its primary app, Football Addicts has expanded its portfolio with Forza Clubs, a fan relationship platform. This service builds dedicated apps for football clubs, such as Southampton and Club Tigres, to enhance fan engagement and generate content revenue. The company also demonstrates a commitment to social responsibility, collaborating with organizations like Kick It Out and Transparency International on initiatives to combat racism and corruption in football. One notable project was "Cards of Qatar," developed with Blankspot and Forsman & Bodenfors, which profiled migrant workers affected during the preparations for the 2022 FIFA World Cup, earning an award for innovation.

Keywords: Football Addicts, Forza Football, live scores, football statistics, soccer app, Patrik Arnesson, Erik Heinemark, Anders Elfving, sports media, mobile broadcasting, fan engagement, football highlights, women's football coverage, live updates, Forza Clubs, fan relationship management, sports data, Gothenburg, Swedish tech, social impact football