Foody
A food tourism marketplace that let travelers live local food and wine experiences anywhere.
| Date | Investors | Amount | Round |
|---|---|---|---|
| - | investor | €0.0 | round |
€110k | Seed | ||
| Total Funding | 000k | ||
| EUR | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 |
|---|---|---|---|---|---|---|---|
| Revenues | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| % growth | (13 %) | 18 % | (45 %) | 6 % | (16 %) | (16 %) | (100 %) |
| EBITDA | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| % EBITDA margin | (23 %) | (18 %) | (45 %) | (25 %) | - | - | - |
| Profit | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| % profit margin | (32 %) | (26 %) | (50 %) | (30 %) | (83 %) | 39 % | (4928 %) |
| EV | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| EV / revenue | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x |
| EV / EBITDA | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x |
| R&D budget | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
Source: Company filings or news article
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Foody (foodyexperience.com) operates as a dedicated marketplace for food and wine tourism, enabling travelers to connect with local hosts for authentic culinary activities. The company was established in February 2017 by co-founders Elena Bisio and Michele Arleo. Their shared passion for travel and the belief in genuine, local-led experiences served as the foundational concept for the business. A significant milestone in the company's early development was its participation in an acceleration program with H-Farm, one of Italy's prominent business accelerators, which was instrumental in refining the business model.
The founders' backgrounds are central to Foody's mission. Elena Bisio, the CEO, is driven by a passion for hospitality and creating authentic connections, and she leads the company's business development. CTO Michele Arleo leverages his prior experience as a graphic and web designer at companies like Banzai to ensure the platform is functional and user-friendly. The team later expanded to include Web Developer Simone Campinoti and Full Stack Developer Rishabh Jain.
The business operates a platform where travelers can browse and book a variety of food and wine experiences, such as cooking classes, market tours, and wine tastings, offered directly by vetted local hosts. Initially focused on select regions in Italy, the platform allows hosts to design and manage their own offerings. The revenue model is commission-based, with Foody taking a 12% fee from the host's price and a 10% service fee from the traveler for each booking processed through the platform. Additionally, the company generates revenue by offering a widget for partners' websites and blogs, providing them a 10% commission on sales generated through their sites. Foody also engages in B2B consultancy, designing exclusive experiences for partners and helping operators like wine routes and consortiums to digitize their offerings.
Keywords: food tourism, culinary experiences, local hosts, wine tasting, cooking classes, travel marketplace, authentic travel, Italian food, gastronomic tours, experiential travel, peer-to-peer travel, H-Farm accelerator, Elena Bisio, Michele Arleo, food and wine, travel tech, tourism platform, B2C marketplace, travel experiences, local culture, Italy travel