Foody

Foody, operating under the legal name Foodie Worldwide, Inc., is a U.S.-based online marketplace conceived during the COVID-19 pandemic to address a gap in the digital culinary world. The platform was founded in 2020 and is headquartered in San Francisco. The company's inception was driven by the founders' personal experience of seeking a dedicated, ad-free space for discovering and organizing recipes from culinary professionals. In November 2021, Foody secured $1.5 million in a pre-seed funding round, with notable investors including Goodwater Capital, Serena Ventures, and Tet Ventures. This capital infusion has supported the platform's development and expansion.

The business operates as a two-sided marketplace connecting 'Creators' (chefs and culinary influencers) with 'Foodies' (home cooks). Creators can publish and sell individual recipes or collections, offering their content as free, paid, or private. Foody's revenue is generated through a commission-based model, where the company retains 20% of all sales revenue from creators, minus credit card processing fees, which are typically around 3%. For creators, the platform is free to join, with no monthly service fees, and they retain full ownership of their content.

The platform is designed to provide a seamless user experience, with distinct account types for creators and home chefs. For creators, Foody provides the necessary technology, design, and administrative logistics, allowing them to focus on content creation and audience engagement. This includes features for uploading high-quality photos and videos, with options for both step-by-step short videos and longer-form content. The platform is also developing additional features such as custom URLs, QR codes, re-engagement tools, and transparent analytics to help creators track their sales and engagement. For home cooks, Foody offers a centralized and ad-free environment to discover, purchase, and organize recipes. The platform includes functionalities for liking, purchasing, and managing recipes and collections.

Keywords: recipe marketplace, culinary creators, home cooks, recipe monetization, digital cookbook, online cooking classes, food influencers, chef recipes, recipe platform, Foodie Worldwide Inc., Serena Ventures, Goodwater Capital, Tet Ventures, ad-free recipes, recipe collections, cooking videos, food content, culinary community, recipe discovery, paid recipes