Foodist

Foodist GmbH, established in 2012 by founders Ole Schaumberg and Alexander Djordjevic, initially carved out a niche in the German food market with its subscription box model. The company focused on delivering a curated selection of delicatessen products from small manufactories directly to consumers, operating on a monthly subscription basis. This direct-to-consumer approach allowed customers to discover new and specialty food items. The founders, who have since left the company, launched the venture with the aim of bringing unique food discoveries to a broader audience.

A significant turning point in Foodist's trajectory occurred in 2016 when it was acquired by the publicly listed media company Ströer. This acquisition provided Foodist with substantial resources and a larger platform to scale its operations. Following the integration with Ströer, the company's strategic focus underwent a significant transformation. It pivoted from primarily being a curator and seller of third-party products to developing and marketing its own brand of food items.

Currently, Foodist concentrates on creating and selling its own product lines, with a strong emphasis on the vegan market segment. The company leverages its extensive experience in the food industry to develop products that are 100% vegan. Its revenue is now generated through the direct sale of these proprietary-branded goods via its online shop, foodist.de. The product portfolio includes a variety of vegan snacks, pantry staples, and treats, targeting health-conscious consumers and those following a plant-based lifestyle.

Keywords: vegan products, subscription box, e-commerce, food and beverage, direct-to-consumer, plant-based foods, online retail, delicatessen, food discovery, Ströer subsidiary