Foodarena

Foodarena operates as an online food ordering and delivery platform based in Biel, Switzerland. The company was founded by Karim Alexandre Koubaa Olesen, who also served as its CEO. There are conflicting reports on the founding year, with sources indicating either 2004 or 2006.

The core of Foodarena's business is its online marketplace which connects consumers with a wide network of local restaurants. Users can enter their postal code to view a list of available restaurants, browse menus, and place orders for home delivery. The platform facilitates payments either online or via cash on delivery. For restaurant partners, Foodarena provides a digital channel to increase their reach and sales volume. By January 2017, the platform had aggregated over 900 restaurants and offered 85,000 different dishes. The business model is centered on acting as an intermediary, likely taking a commission from the restaurants for orders facilitated through the platform.

The company has undergone significant ownership changes throughout its history. In December 2011, it experienced a merger or acquisition, followed by a later-stage venture capital funding round in January 2016. A major milestone occurred in June 2018 when Delivery Hero, a global leader in food delivery, sold the Foodarena business to Takeaway.com (now Just Eat Takeaway.com). This acquisition was a strategic move by Takeaway.com to strengthen its market position in the underpenetrated Swiss market by integrating Foodarena's complementary restaurant network. Following this transaction, Foodarena became a subsidiary of Just Eat Takeaway.com.

Keywords: Foodarena, online food delivery, Switzerland, food ordering platform, Swiss food tech, restaurant marketplace, home delivery service, Karim Alexandre Koubaa Olesen, Biel, Just Eat Takeaway.com, Delivery Hero acquisition, online food marketplace, takeaway service, Swiss restaurants, food delivery app