Food Revolution Group

The Original Juice Co. Limited (ASX: OJC), which formally operated as Food Revolution Group Limited, is an Australian public company specializing in the food and beverage sector. The company has a history of evolution, previously being known as Crest Minerals Limited before its shift to food processing.

The core of OJC's business is manufacturing and distributing health-oriented food and beverage products for both Australian and international retail markets. Its business model centers on the production of high-quality juices, fibers, infused fruits, and fruit waters under its own brand names, as well as providing co-packing and logistics services to third parties. Revenue is generated primarily through the sale of its products in the Fruit Juice Drink Manufacturing industry, with reported total revenue of $49.4 million in 2024. The company's products are stocked by major Australian supermarkets, including Coles and Woolworths.

OJC's product portfolio is managed through several distinct brands. 'The Original Juice Co.' brand itself has been a recognized name in Australian households for over three decades, focusing on fresh juices made from 100% Australian fruit. The 'Juice Lab' brand is positioned as a new generation of wellness products, offering items like functional shots and smoothies that use natural ingredients to deliver health benefits. The 'Juice Lab' line holds a significant 68% share of the wellness shots market. Other brands include 'Aussie Juice Growers', which sources oranges directly from local farmers, and 'Eridani', which is focused on collagen products.

A key technological asset for the company is its use of Counter Current Extraction (CCE) technology, which was developed in partnership with Australia's national science agency, CSIRO, for extracting juice from fruits and vegetables. This is part of a broader strategy that combines conventional processing with custom-developed equipment at its facility in Mill Park, Victoria.

Leadership has seen changes over the years, with Steven Cail appointed CEO in July 2021, succeeding Tony Rowlinson. Cail, who initially joined as CFO, is credited with driving a new strategy focused on the core business. The board is chaired by Executive Chairman Norman Li. In a significant corporate development, OJC entered into a transformational merger with SPC Global and Nature One Dairy in late 2024. This reverse merger, approved by shareholders in November 2024, is set to create a combined entity with expected revenues exceeding $400 million, which will be listed on the ASX under the new code SPG. This strategic move combines OJC's beverage expertise with SPC's iconic packaged goods and Nature One Dairy's powdered milk products to form a substantial global food and beverage company.

Keywords: fruit juice manufacturing, beverage production, health focused products, ASX listed, wellness supplements, co-packing services, Australian food company, functional beverages, juice export, retail food products, The Original Juice Co, Juice Lab, plant-based beverages, collagen products, natural ingredients, food processing technology, Counter Current Extraction, supermarket distribution, corporate merger, consumer goods, fast-moving consumer goods (FMCG), juice brands, Australian agriculture, food and beverage M&A