Fodi.se FODI Skandinavien AB

FODI Skandinavien AB was an online grocery store founded in 2016 with the goal of transforming how Swedish consumers purchase food. The company's platform enabled users to order from a selection of approximately 10,000 items, with a focus on organic and locally produced goods, for free home delivery. The business model was centered on providing a convenient digital shopping experience that also aimed to replicate the personalized service and local feel of a physical store. Fodi's operational strategy involved initially concentrating on specific areas, such as northern Stockholm, to refine its service based on direct customer feedback.

The company's platform featured a scalable backend system, an article index for its web interface, and a logistics system designed to manage home deliveries in the greater Stockholm area. It also incorporated a recommender system that analyzed customer purchase patterns to suggest items. Despite its efforts to build a scalable and customer-centric service, FODI Skandinavien AB faced significant challenges. The company, which had about 40 employees and was headquartered in Järfälla, was declared bankrupt on February 11, 2020.

Following the bankruptcy declaration, an official receiver was appointed to manage the company's assets. Interested parties were invited to submit bids for the business as a whole or for parts of its assets by the end of February 2020. The bankruptcy marked the end of Fodi's journey to digitize the Swedish grocery market. Keywords: online grocery, food delivery, Swedish e-commerce, local food, organic produce, food tech, grocery platform, home delivery service, Stockholm business, Fodi bankruptcy, digital grocery store, hyperlocal delivery, customer service focus, food logistics, retail tech, e-grocery, sustainable food, online supermarket, mobile commerce, Järfälla