Flytxt

Flytxt B.V., a Dutch-headquartered company established in 2008, operates at the intersection of artificial intelligence and marketing technology, focusing on maximizing customer lifetime value (CLTV) for subscription and usage-based businesses. The company was founded through a collaboration between CEO Dr. Vinod Vasudevan and a group of venture capitalists. Dr. Vasudevan provides deep expertise in AI and mobile communications, holding a Doctorate in Computer Science and Engineering from IIT-Kharagpur and having held leadership roles at major ventures like Reliance Infocom. This background has been central to Flytxt's direction, particularly its strategic pivot from intelligent marketing software to a focus on machine learning and AI in 2010. The firm has successfully raised $22 million over four funding rounds, including a significant Series A investment, to fuel its growth and R&D activities.

The company's core business revolves around providing AI-powered Customer Value Management (CVM) solutions to a global client base that includes over 70 telecommunication operators, such as Orange and Lyca Mobile, as well as enterprises in banking, utilities, and media. Flytxt generates revenue through its enterprise-class SaaS platform, NEON-dX, which integrates marketing automation, analytics, and AI capabilities. This platform addresses the challenge of personalizing customer engagement at scale by analyzing vast amounts of user data to predict behavior, identify needs, and recommend the next best actions or offers. The technology enables clients to automate and execute micro-segmented campaigns across multiple channels, including digital and social media, to increase upsell revenue, reduce customer churn, and enhance loyalty.

Flytxt's product suite is designed to be versatile. The flagship Omni-channel CVM solution offers a comprehensive toolset for marketers. For businesses seeking to augment their existing systems, the CVM Accelerator acts as a plug-in, feeding actionable intelligence into CRM and CX workflows to improve outcomes. The company also offers "CVM-in-a-Box," a packaged cloud solution for smaller enterprises that combines technology and best practices, enabling them to launch data-driven campaigns quickly without significant upfront investment. Flytxt's proprietary technology is distinguished by its purpose-built AI models, trained on over a decade of curated telecom data, which allows for highly accurate predictions and hyper-personalization.

Keywords: Customer Lifetime Value, CLTV, Customer Value Management, CVM, Marketing Automation, AI in Marketing, Telecom Analytics, Customer Engagement Platform, Subscription Business, SaaS, Data Analytics, Customer Churn Prediction, Personalized Marketing, Next Best Offer, Behavioral Analytics, Digital Transformation, Marketing Technology, Upsell, Cross-sell, Customer Retention, Lead Nurturing