Flybook

Flybook

Place closer to the book.

HQ location
Seoul, South Korea
Website
Launch date
Employees
Company register number
2208865167
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Flybook operates as a social reading platform in South Korea, aiming to connect people with books more effectively. Founded in September 2013 by CEO Kim Jun-hyun, the company officially launched its service in 2014. Kim, who previously worked in new business planning at an IT company, started Flybook with a colleague to address the challenge of discovering books in a market inundated with new titles. The company has since secured seed funding and is preparing for a Series A round to facilitate further growth.

The business operates through multiple channels. Its core is a social media application where users can share what they are reading, follow others with similar tastes, and get personalized book recommendations. This service utilizes machine learning and big data to analyze user profiles, reading habits, and even moods to suggest relevant books. Flybook's revenue is generated primarily through a subscription-based model called 'Flybook Plus,' which delivers a curated book to subscribers each month. By May 2021, this service had surpassed 10,000 members.

Flybook also serves the public sector by providing 'Flybook Screen' kiosks to public libraries. These kiosks help library visitors discover books within the library's collection. As of May 2021, these AI-powered kiosks were installed in 72 public libraries. Additionally, the company runs offline 'Flybook Library' spaces, which are curated based on the lifestyle of the local users and serve as community hubs for reading and events. This multi-faceted approach, combining a social app, a subscription service, and physical installations, creates a flywheel effect where increased user engagement drives revenue and further refines the platform's recommendation capabilities.

Keywords: book recommendation, social reading platform, book subscription service, South Korea, Flybook Plus, public library solutions, book curation, reading community, Flybook Screen, AI book recommendation, Kim Jun-hyun, reader data analytics, book discovery, literary tech, online book platform

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