FLUUS

FLUUS operates as a financial technology firm focused on simplifying access to the Web3 economy. Founded in March 2022 by Tey El-Rjula, Juana Attieh, and Suleiman Ali, the company aims to address the complexities of cryptocurrency transactions, particularly in emerging markets. El-Rjula's personal journey as a refugee, where he lost his birth certificate and faced challenges with identity and financial access, profoundly shaped the company's mission. His experience navigating asylum in the Netherlands and using Bitcoin for basic needs highlighted the real-world utility of digital currencies, leading to the creation of solutions for more accessible financial systems.

The company provides a suite of solutions for both developers and consumers designed to connect traditional finance with crypto services. The core business revolves around aggregating fiat-to-crypto on- and off-ramps, allowing users to buy and sell digital assets. This service is particularly aimed at developers who can integrate FLUUS's payment widget into their applications via a single API, offering their users a streamlined way to engage with cryptocurrencies. The business model generates revenue through transaction fees, with reductions offered to businesses that integrate and use the native $FLUUS token. The company also offers staking and liquidity provision opportunities for retail users to earn yield.

FLUUS offers several distinct products. FLUUS Pay is a consumer-facing tool that provides a user-friendly interface for buying and selling crypto with mobile payment tools and cash. For developers, the FLUUS SDK offers an aggregation of global crypto ramping, swapping, and decentralized trading services. A key component is FLUUS Auth, an SDK that utilizes multiparty computation (MPC) to enable secure, non-custodial wallet creation through traditional single sign-on (SSO) methods. Another specialized service, AID3.0, leverages the FLUUS Pay network to facilitate secure off-ramping for organizations operating in high-risk environments, a use case validated by successfully processing over $1 million in aid for an NGO in Ukraine.

Keywords: crypto ramping, Web3 access, fiat-to-crypto, on-ramp off-ramp, emerging markets, developer tools, payment gateway, non-custodial wallet, digital assets, financial inclusion