Flowingly

Flowingly provides a cloud-based platform for process mapping and no-code workflow automation, targeting the mid-market sector. Founded in 2016 by serial SaaS entrepreneur Jon Kalaugher, the company was established to address a gap in the market for a user-friendly, agile tool that didn't require heavy IT involvement. Kalaugher, who previously founded and exited two other tech companies, Naverisk and Securecom, bootstrapped Flowingly's initial growth before securing external funding.

The company's core offering is a unified platform where non-technical employees can visually map business processes using a drag-and-drop interface and then automate those same workflows. This approach is designed to empower individual departments and frontline workers—the people closest to the processes—to drive digital transformation without relying on overloaded IT teams. The platform aims to turn any employee into a 'citizen developer', enabling them to build and deploy automated workflows in as little as thirty minutes. Key features include drag-and-drop process modeling, digital to-do lists, deadline reminders, real-time progress tracking, and reporting dashboards. The software also supports integrations with tools like Microsoft Power Automate, Microsoft Power BI, and Salesforce.

Flowingly operates on a subscription-based business model, with different pricing tiers such as "Mapping Pro" and "Automation Pro" based on features and usage. The company primarily serves mid-market businesses with 100 to 3,000 employees across various sectors including government, education, healthcare, and manufacturing. Its clientele is global, with customers in New Zealand, Australia, Europe, and the US, and includes organizations like Zespri, Todd Energy, and even a Fortune 100 company. A significant milestone was achieved in March 2022, when Flowingly announced a $4.5 million Pre-Series A funding round led by GD1 (Global from Day 1) and Icehouse Ventures to fuel its global expansion, particularly in the US.

Keywords: process mapping, workflow automation, no-code platform, business process management, digital transformation, process improvement, mid-market SaaS, Jon Kalaugher, citizen developer, drag-and-drop workflow, process optimization, task management, compliance automation, operational efficiency, digital forms, business process automation, workflow intelligence, subscription software, Auckland startup, process modeling, low-code automation