Flow Money Automation

Flow Money Automation, also known as Flow Your Money, was founded in 2019 by Daan van Klinken and Niels Mulder. The company is based in Amsterdam, the Netherlands.

Daan van Klinken, the CEO, has a background in UX and product design, which is reflected in the user-friendly interface of the Flow app. Niels Mulder, the CTO, has a background in software engineering and is responsible for the technical development of the app.

The founders started Flow with the mission to help people manage their money more effectively. They believe that by automating their finances, people can save more money, reduce financial stress, and achieve their financial goals.

Flow is a money management app that connects to users' bank accounts and automates their finances. The app allows users to set up "flows" that automatically distribute their income into different categories, such as savings, investments, and bills.

The app also provides users with insights into their spending habits and helps them track their financial goals. Flow's business model is based on a subscription fee. The company offers a free trial and a premium subscription that unlocks all the features of the app.

In 2023, Flow was acquired by SnelStart, a Dutch accounting software company. The acquisition will allow Flow to accelerate its growth and expand its services to a wider audience.

Keywords: money automation, personal finance, budgeting, saving, investing, open banking, financial technology, subscription, fintech, financial management