Flow kana

Flow Kana was founded in 2015 by Michael Steinmetz, his wife Flavia Cassani, Adam Steinberg, and Diego Zimet. The idea for the company came to Steinmetz, who had a background in food distribution in his native Venezuela, and Cassani, a filmmaker and environmental activist, after they toured Northern California's renowned Emerald Triangle, a region known for its cannabis cultivation.

The company was established with the mission to support small, independent, and often multi-generational cannabis farmers in transitioning from the black market to the legal, regulated market. Flow Kana acts as a centralized distribution and processing hub for these small-batch cultivators.

The business model is centered on procuring sungrown cannabis from its network of partner farms, then processing, packaging, and distributing the final product under the Flow Kana brand to dispensaries across California. This allows the small farmers to focus on cultivation while Flow Kana handles the complexities of the supply chain, marketing, and sales in the legal market. The company serves cannabis consumers who value sustainably grown products with a known origin.

Flow Kana's primary product is pre-packaged cannabis flower, emphasizing that it is "sungrown," which is considered a more sustainable and natural cultivation method compared to indoor cultivation. The brand's unique selling proposition is its commitment to environmental stewardship, the preservation of small-scale farming, and providing consumers with a craft cannabis product.

Keywords: cannabis, sungrown, small farms, distribution, Emerald Triangle, sustainable, craft cannabis, California, legal market, flower