Flopp
Eco-friendly, water-soluble cleaning product capsules.
| Date | Investors | Amount | Round |
|---|---|---|---|
* | €1.0m | Late VC | |
| Total Funding | 000k | ||
Flopp is a Spanish company that develops and sells eco-friendly household cleaning products. Founded in 2007 with the mission to offer sustainable cleaning solutions, the company focuses on effectiveness, accessibility, and environmental respect. A key feature of Flopp's product line is its use of ultra-concentrated, water-soluble capsules for detergents and cleaners, which significantly reduces water consumption, packaging waste, and CO2 emissions from transport. These capsules, containing only 3% water compared to over 80% in conventional liquid products, dissolve easily in water within a reusable bottle.
The company's product range covers laundry, kitchen, and general household cleaning, with many products certified with the EU Ecolabel, ensuring they are made from natural, biodegradable ingredients and are not harmful to the user or the environment. The products are also vegan and cruelty-free. Flopp's packaging strategy is centered on sustainability, utilizing recycled, recyclable, and compostable materials to minimize single-use plastics. The business operates through an e-commerce model and partnerships with major retailers in Spain such as Costco, Carrefour, and Aldi. Having surpassed one million euros in turnover, Flopp plans to continue its growth by expanding its product lines into personal hygiene and increasing its international presence, particularly in Mexico and other Latin American countries.
In May 2025, Flopp completed a €1 million funding round with strategic investments from prominent sports figures including Alexia Putellas, Thiago and Rafinha Alcántara, and Santi Aldama, who joined previous investor Marc Gasol. This new capital is intended to boost brand visibility and accelerate the company's expansion plans for 2025.
Keywords: eco-friendly cleaning, water-soluble pods, sustainable household products, concentrated cleaners, Ecolabel certified, vegan cleaning, plastic reduction, reusable packaging, biodegradable detergents, cleantech, direct-to-consumer, home care, non-toxic formulas, cruelty-free products, sustainable living, laundry capsules, dishwashing pods, surface cleaners, environmental impact.