
Flockjay, Inc.
Flockjay | Learn tech sales. Get a top tech job. .
Date | Investors | Amount | Round |
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- | investor investor investor | €0.0 | round |
investor | €0.0 Valuation: €0.0 | round | |
investor investor investor investor investor investor investor investor | €0.0 | round | |
$11.0m | Series A | ||
Total Funding | 000k |
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Flockjay, Inc. operates as a technology company with a focus on sales enablement. Founded in 2018 by Shaan Hathiramani, the company initially launched as an online training academy designed to equip individuals from non-traditional and underrepresented backgrounds with the skills needed for careers in tech sales. Hathiramani, who had a background in finance and tech, co-founded financial literacy non-profits before starting Flockjay, driven by a passion for creating accessible educational and career opportunities.
The initial business model centered around a 10-week, part-time online bootcamp. This program trained students in foundational sales techniques and mastery of software tools such as Salesforce, Outreach, and LinkedIn. A key feature was its income-share agreement (ISA), which allowed students to undertake the training with no upfront tuition, paying a percentage of their income only after securing a job that met a certain salary threshold. The curriculum was developed by sales professionals from prominent tech companies and was delivered through live, interactive online classes. This approach aimed to democratize access to high-growth tech careers for a diverse talent pool, including those without four-year degrees.
In a significant strategic shift, Flockjay transitioned from a consumer-focused bootcamp to a business-to-business (B2B) Software-as-a-Service (SaaS) provider. This pivot was accompanied by a workforce reduction in 2021 as the company restructured to align with its new direction. The current platform is an AI-powered tool for sales teams, integrating learning, content management, and performance coaching. It provides sales organizations with a unified system to onboard new hires, share best practices, and deliver personalized, real-time coaching to sales representatives. The platform leverages AI to help sales teams find and use relevant content, learn from peers, and ultimately improve their effectiveness to win more deals. Revenue is now generated through this B2B SaaS model, serving sales teams as its primary clients.
Keywords: sales enablement, tech sales training, B2B SaaS, AI sales platform, sales coaching, sales content management, online learning, sales performance, revenue operations, Shaan Hathiramani, Y Combinator, sales team development, personalized learning, upskilling, reskilling, career transition, sales methodology, Salesforce training, lead generation, sales onboarding