Floatic

Floatic

Changing the way items move in warehouse, while providing workers with a better working environment, by solving the physical points of workers in e-commerce warehouses in real time.

HQ location
Seoul, South Korea
Website
Launch date
Employees
Enterprise value
$17—26m
Company register number
2848801930
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Based in Seoul, South Korea, Floatic is a specialized provider of robotic solutions tailored for the e-commerce warehouse sector. The company was established in 2021 by Chan Lee, Jisu Kim, and Hoyeon Yu. Floatic is focused on addressing the complexities of warehouse operations, such as fluctuating order volumes and the need for efficient inventory management.

Floatic's core offering is 'Floware', an integrated system combining autonomous mobile robots (AMRs) with a sophisticated management platform. This solution is engineered to streamline the order-picking process, which is often the most time-consuming aspect of warehouse logistics. The system comprises the 'Flody' robot hardware and the 'Floatic Engine' software, which seamlessly integrates with a client's existing Warehouse Management System (WMS). This integration facilitates real-time monitoring, fleet management, and task optimization. The company asserts that its solution can be deployed within six weeks with minimal infrastructural changes and can increase picking productivity by up to 3.5 times compared to manual methods. A key feature is the 'Picking Guide', designed for intuitive operation by warehouse staff.

The company's business model is centered on providing these comprehensive robotic solutions to third-party logistics (3PL) companies and e-commerce businesses. By automating and optimizing the picking process, Floatic enables its clients to enhance efficiency and reduce labor intensity. The company has engaged in on-site field tests and collaborations with prominent logistics partners in Korea, including LogisALL and POSCO DX, to refine its technology. In late 2024, Floatic announced a strategic partnership with global robotics manufacturer Geek+ to deliver integrated automation solutions to the Asia-Pacific market.

Floatic has successfully navigated several funding rounds to fuel its research, development, and commercialization efforts. Shortly after its founding, the company secured seed investments from Naver Corp.'s D2SF and Kakao Corp.'s Kakao Ventures. This was followed by a $2.5 million pre-Series A round in 2022. In June 2024, Floatic raised $3.8 million in a pre-Series A bridge round led by Capstone Partners, with participation from investors like Quantum Ventures Korea and Bluepoint. An additional investment from Hyundai Motor Group's ZERO1NE brought the company's total funding to over $8 million. These funds are earmarked for product enhancement and the full commercial launch of Floware.

Keywords: warehouse automation, autonomous mobile robots, AMR, e-commerce logistics, robotic picking solutions, warehouse management system, supply chain technology, logistics automation, Floware, Chan Lee, third-party logistics, 3PL, fleet management software, robotics-as-a-service, order fulfillment, smart warehouse, intralogistics, inventory management, last-mile delivery robotics

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