Flicron

Flicron operates as a marketplace for micro-influencers within Saudi Arabia, positioning itself as a key facilitator between brands and content creators. The company was established in 2018 by co-founders Abdullah Al-Zuhairi, who serves as CEO, and Hashem Zahran, the COO. Their platform is engineered to streamline the process of executing influencer marketing campaigns, addressing a significant demand within the Saudi market.

The firm's business model centers on connecting brands with a vast network of digital influencers for promotional activities. Businesses seeking to launch a campaign can upload a project brief to the Flicron platform at no initial cost. They then receive content produced by influencers and are only obligated to pay for the specific content they approve for their campaigns. This model provides a cost-effective and results-oriented approach for a diverse clientele, which includes businesses in e-commerce, food and beverage, telecommunications, and retail. For the micro-influencers, the platform offers a direct channel to monetize their content by collaborating with brands and recommending products they genuinely use.

The service simplifies the entire campaign workflow, from influencer discovery and negotiation to content management and post-campaign analysis. Flicron's platform boasts a significant and growing network, connecting over 9,000 micro-influencers with more than 400 businesses of varying sizes. In August 2021, Flicron successfully closed a SAR 4 million (approximately $1.07 million) equity crowdfunding round through Manfaa Capital. This capital injection was earmarked for expanding its market coverage in Saudi Arabia, enhancing the platform's technological capabilities, and recruiting talent to support its strategic growth, with an eye towards future expansion across the Middle East. Keywords: micro-influencer marketing, influencer marketplace, Saudi Arabia, content creation, brand collaboration, digital advertising, campaign management, user-generated content, social media marketing, marketing platform, Abdullah Al-Zuhairi, Hashem Zahran, MENA market, Flicron, content marketing, Riyadh, brand engagement, influencer network, marketing technology, ad-tech