Flexpay

FlexPay is a Kenyan fintech company that provides a flexible payment platform for merchants and consumers. The company's primary offering is a save-to-buy solution that allows customers to pay for products and services in installments over a period of time. This model targets individuals who may not have access to traditional credit facilities, enabling them to make purchases by setting aside funds until the full amount is paid. The service is integrated with various merchants, both online and offline, allowing customers to select a product, create a payment plan, and make regular payments via mobile money or other digital payment methods.

The business model revolves around partnerships with merchants who pay a commission or a subscription fee to offer FlexPay's service to their customers. This approach helps merchants to increase their sales and customer base by making their products more accessible to a wider audience. The company operates in the Kenyan retail market, with a focus on electronics, furniture, and other high-value items. By providing an alternative to credit-based purchases, FlexPay addresses a significant segment of the market that is often excluded from formal financial services.

Keywords: payments, fintech, layaway, installments, ecommerce, retail, Africa, mobile money, financial inclusion, consumer finance