Fleetonomy

Fleetonomy was an Israeli technology company founded in 2017 by CEO Israel Duanis and CTO Lior Gerenstein. The firm specialized in developing a cloud-based, artificial intelligence-powered platform for the comprehensive management and optimization of vehicle fleets. Its target clients included automakers, car rental companies, and mobility-as-a-service (MaaS) providers. Fleetonomy's business model centered on providing a software-as-a-service (SaaS) platform that enabled these clients to efficiently launch, operate, and scale various on-demand mobility services—such as car subscriptions, ride-hailing, dynamic shuttles, and on-demand rentals—often using a single, unified fleet of vehicles.

The company's core product was an end-to-end platform designed to improve fleet utilization and reduce operational costs. Key features included a demand prediction engine, algorithmic tools for fleet rebalancing, and analytics for making strategic decisions about inventory management and maintenance. This technology allowed operators to manage both human-driven and autonomous vehicles, positioning itself as a transitional tool for the future of mobility. Before its acquisition, Fleetonomy had secured notable partnerships with major automotive brands, including Toyota, BP, Audi, and Jaguar Land Rover, providing the technology for services like the Havn premium electric chauffeur service. The company raised approximately $3 million to $5 million in seed funding from investors such as Vertex Ventures, Kardan Ventures, and VectoIQ.

In October 2020, Fleetonomy was acquired by Via, a prominent provider of digital infrastructure for public mobility systems. The acquisition, estimated to be between $15-25 million, was a strategic move for Via to accelerate its expansion into logistics and delivery sectors by integrating Fleetonomy's demand prediction and fleet utilization technology. Following the acquisition, the Fleetonomy team, including its founders, joined Via to continue developing advanced mobility and logistics solutions. Lior Gerenstein, for instance, took on the role of Chief R&D Officer at Via.

Keywords: fleet management, mobility as a service, MaaS, fleet optimization, ride-hailing software, car subscription platform, on-demand rental, vehicle utilization, demand prediction, autonomous fleet management, smart mobility, logistics technology, transportation software, automotive technology, Via acquisition, Israel Duanis, Lior Gerenstein, car rental software, dynamic shuttles, fleet analytics