FLASHPARK

FLASHPARK Co., Ltd. was the original corporate identity for the entity now known as Cake.jp Inc., following a rebranding in June 2020 to align the company's name with its core business focus. The enterprise was established in April 2009 by Yuki Takahashi, who serves as the CEO. Takahashi's entrepreneurial journey began during his time at Tokyo Metropolitan University, where he mastered programming and started a business creating Flash advertisements as a sole proprietor in 2008. This venture evolved into the creation of FLASHPARK, which initially focused on Flash content production before pivoting to the celebratory and gift-giving market.

The company operates Cake.jp, a specialized e-commerce platform for cakes and sweets in Japan. The business functions as a marketplace, connecting a vast network of over 1,700 confectioners with a broad customer base for both personal and corporate occasions. Revenue is generated through this platform, which serves individual consumers celebrating birthdays and anniversaries, as well as corporate clients for events and employee benefits. The service addresses the logistical challenges of cake delivery, enabling customers to have products sent to homes, offices, restaurants, and hotels. A significant shift occurred during the COVID-19 pandemic, which saw a surge in bakeries joining the platform to establish an online sales channel, leading to a 2.5x increase in sales between March and July 2020 compared to the previous year.

The Cake.jp platform is an extensive online marketplace featuring more than 8,000 types of cakes and sweets from over 1,700 partner bakeries nationwide. This platform model provides a solution for confectioners who previously relied on physical storefronts, giving them access to a national market. A key operational aspect is its focus on frozen cakes, which ensures product quality during nationwide shipping. For consumers, it offers a convenient way to purchase a wide variety of cakes for any occasion, from anywhere. The company has also expanded its services to include collaborations, such as a partnership with accommodation booking site controllers to automate cake ordering for hotels, enhancing the experience for travelers.

Keywords: Cake.jp, FLASHPARK, Yuki Takahashi, online cake shop, cake delivery Japan, e-commerce platform, sweets marketplace, food tech, online gifts, celebratory cakes, corporate gifting, Japanese patisserie, frozen cake delivery, anniversary cakes, birthday cakes, specialty desserts, online confectionery, hotel cake service, B2C e-commerce, food delivery service